Since late 2009, Gildas has managed a highly successful social marketing campaign to encourage the elimination of destructive fishing practices.
"As a social enterprise we are driven by our mission to create new and sustainable approaches to financing and implementing conservation initiatives"
Gildas has a law degree from the University of Toliara, and worked on the socio-economic monitoring of Velondriake before beginning the Pride Campaign. He is currently working on a masters degree at the University of Arizona (collaboration with RARE Conservation). He holds a masters in law from the University of Tulear.
Key achievements at Blue Ventures: In addition to leading a successful Pride Campaign, Gildas participated in a socio-economic "training of trainers" programme in the Seychelles and has presented his socio-economic findings at the 5th annual WIOMSA conference in South Africa.
Below is a video on the social marketing campaign run by Blue Ventures and Rare Conservation to reduce the threat of overfishing in Madagascar. As campaign manager, Gildas shares the message of sustainable fishing through creative channels such as songs and illustrations for a greater impact on the villagers.