Ogilvy change
#ogilvychange is a behavioural science approach that combines the gravitas of leading research in cognitive psychology and behavioural economics with the communication expertise of the Ogilvy group. It is working with some of the world's largest brands to change people’s minds and behaviour for the better. Blue Ventures' community health programme is receiving pro bono support from #ogilvychange to develop our sexual health behaviour change work in southwest Madagascar. This exciting collaboration has been facilitated by Pimp My Cause.